Community Manager in Tarifa
A Community Manager is an Online Marketing expert who deals with winning customers through the internet.
What are the work tools a Community Manager uses?
The number of tools available in the internet to connect with your customers is enormous, but the tools or channels that your Social Media Manager will use depends on where your own clients are in the world of Social Media. Here at Todo Tarifa we mainly use these five channels because they have proven to be the most effective for our local market, they are: The Client's Website, Google, Facebook, Google Adwords and E-mail.
What do each of these tools do?
Your website is the hub from which all the online presence of your business springs. It does not only clearly describes who you are, what you do, what you sell and how to contact you, but it also defines the image, the message and the tone of your business, crucial elements that will be used throughout your marketing strategy. In addition, your website should have a blog where to publish articles on a regular basis with content of interest for your clients.
Google is the main search engine that your market uses to find what to buy and where to buy it. This is why it is very important that your website is correctly positioned when your clients need to find you. Google also offers paid advertising space through Google Adwords.
Facebook is perfect to keep in touch with your followers. There you can inform them about your latest offers, update them about the new products or services you offer, tell them your plans for the immediate future, invite them to your events and even post job offers. When your followers comment, like or share your posts, those posts reach your folllower´s friends, who in turn could become followers of your page if they see something they like on it. The more followers you have, the more you will be enlarging your presence in Facebook, who also offres paid advertising space to get the attention of more people.
E-mail is a very interesting tool to reach your costumers but unfortunately much overlooked. Rightly used it can add great value to your business. It is important that your business has a database with your client´s and supplier´s contact details so you can send personalized emails on a regular basis.
Other valuable available tools are Twitter, Instagram, Youtube, Linkedin, Pinterest and Trip Avisor, but its use will depend on the activity and the audience of each client.
How much does a Community Manager services cost?
We calculate our fees based on the time spent for each project. The first thing we do is help you define one or several objectives. Based on these objectives we propose an action plan. Depending on the time invested in that action plan the price will vary. The action plan may be limited to a few weeks, a few months or continuously over several years depending on each agreed objective. If you are interested in this service please contact us and we will gladly give you a quote.