Graphic Design in Tarifa
If consumption is the gasoline of the economy, then graphic design is the oil that keeps it greased.
Today more than ever we are constantly surrounded by graphic designed elements, from the coffee shop´s signage where you have breakfast every morning to the t-shirt of your favorite soccer player or the logo of the political party you vote for. Behind almost everything that surrounds us made out of text and/or images there is a graphic designer. And in spite of it all, my profession is one of those ones difficult to explain to relatives and neighbors. Not so much now, but a few years back I felt a little uncomfortable when in family meetings someone asked me what did I do, similar I guess to what influencers must go through nowadays.
The purpose of Graphic Design is to communicate a message in the most efficient way possible. This is achieved by evoquing an emotion in the consumer´s mind. Normally this message´s intent is selling a product or a service, but not always, the message can also be to guide the user in the correct direction, as for example happens in a map, a road signs or a product´s instructions.
The graphic designer works mainly with text, images and colors. The images can be photographs, drawings, logos or graphics. When working with text, it is very important to choose the right typeface because different fonts transmit different emotions. Color is also another element that helps to transmit emotions. All these elements, combined in the right way thanks to the experience of a good graphic designer, helps the message of your brand reach the consumer effectively.
Here at Todo Tarifa Graphic Arts we can design your Logo, Business Cards, Stickers, Posters, Flags, Menu for your Bar or Restaurant and anything else you might need to help you with the communication of your business.